Rubicon partnered with New Ventures to implement SoftPos, a contactless payment solution. The goal was to simplify payment acceptance for businesses by turning Android devices into mobile POS terminals.
The Challenge
Before adopting SoftPos, Rubicon faced a number of challenges typical of businesses relying on traditional POS systems. The primary issues stemmed from the high operational costs associated with maintaining physical hardware, slow transaction processing speeds, and limitations in mobility. As a growing business, Rubicon needed a more flexible and cost-effective solution that could keep pace with its expanding operations and meet customer expectations for a faster, seamless payment experience.
SoftPos enabled Rubicon to accept contactless payments via Android devices, eliminating hardware needs. The solution integrated seamlessly with their system, supporting various payment methods like Visa, Mastercard.
Key Benefits
- Zero hardware costs
- Fast, easy deployment
- Secure payment processing
- Improved scalability
Outcome
Rubicon experienced increased payment volumes and customer satisfaction while reducing operational expenses. The ease of integration allowed them to onboard merchants in record time, expanding their market reach.
Technical Advantages of SoftPos
SoftPos offers Rubicon significant technical advantages that go beyond a typical point-of-sale system. One of the standout features is its high level of security. SoftPos is fully PCI-compliant, and all transactions are encrypted end-to-end, ensuring sensitive customer data is protected. Additionally, SoftPos leverages advanced tokenization methods, adding an extra layer of security to each transaction.
From an operational standpoint, SoftPos allows Rubicon to streamline its payment processes. The solution is cloud-based, meaning there is no need for physical terminals, and it can be easily accessed via mobile devices, making it perfect for on-the-go transactions. Moreover, the system’s reliability and speed have significantly reduced transaction processing times, improving both staff efficiency and customer satisfaction.
Future Outlook
SoftPos has positioned Rubicon to stay ahead of the curve as the business grows. As a scalable solution, SoftPos can easily accommodate an increasing number of transactions without requiring significant changes to the infrastructure. Rubicon plans to further integrate SoftPos features, such as contactless payments and digital wallets, to provide more payment options for customers.
Additionally, SoftPos’s flexibility makes it a future-proof solution for Rubicon. The company is considering expanding into new markets, and with SoftPos’s cloud-based architecture, Rubicon will be able to process payments in different regions without any major adjustments to the system.
This project was partially funded by a Grant of Startup Albania 2024.
